Frequently Asked Questions

How does your cakes taste?

They look great — and they taste great too! We bake all of our cakes in 60-litre batches, no more than two days before your event, ensuring a moist, flavourful result every single time. But don’t just take our word for it — come in and taste for yourself!

Can you replicate other cake designs?

Yes, we can! However, we prefer to tailor each cake specifically to you and your event. Every design we make carries its own unique flair, so while we can recreate a look you love, we always aim to add that Brixton Cake Shop touch.

What’s the difference between buttercream and fondant?

Our signature buttercream icing is light, creamy, and perfectly complements almost any cake flavour — ideal for wedding cakes, birthdays, and dessert cakes.
Fondant (sugar paste), on the other hand, gives a smooth, flawless finish that’s perfect for detailed artwork, realistic 3D designs, and sculpted cakes. It’s rolled thinly and placed over an already iced cake, giving it a luxurious texture and elegant appearance.

Do you offer cake tastings?

Yes! We offer wedding cake tastings at our Herne Hill store. Tastings include cake samples, design consultation, and a quote for your chosen design.
Appointments are available Monday to Friday, 12pm–5pm, as our cake artists are extremely busy during weekends.

If you can’t make it in, we also offer a “To-Go” tasting box — a convenient, lower-cost option that lets you purchase slices in-store to sample at home.

How much cake should I order?

We can guide you on serving sizes for any design. The number of servings depends on how large each portion is cut. For a clearer idea, visit us and we’ll advise you based on your guest count and style of event.

How do I pick up my cake?

When placing your order, we’ll agree on a pickup time. Please arrive within the one-hour window arranged.
The remaining balance (if any) must be paid before collection. You’ll also sign a waiver confirming:

• You’ve checked the cake details before leaving.
  
  

• Brixton Cake Shop is not liable for any damage after pickup.
  
  

• Any post-pickup alterations or repairs may incur additional fees.
  
  

Indemnity Clause:
Customers are responsible for declaring any allergies when ordering. Brixton Cake Shop is not liable for any issues arising from undeclared allergens.

How much do your cakes cost?

Each cake is priced individually. Prices depend on:

• Number of servings
  
  

• Type of icing (fondant or buttercream)
  
  

• Artwork and detailing time
  
  

We’ll give you a quote after discussing your design and requirements.

What are your policies for ordering a cake?

• A 50% deposit is required for all orders to secure your date and time.
  
  

• Deposits are non-refundable.
  
  

• Cancellations must be made within 48 hours of placing your order. If cancelled within that time, your deposit can be held as store credit for up to six months.
  
  

• Orders are only confirmed once payment and a signed cake agreement are received.
  
  

• Amendments made after finalisation may incur extra fees.
  
  

How do I pay?

We accept:

• Cash
  
  

• Bank transfer (please include your reference)
  
  

• Visa / Mastercard
  
  

• PayPal (including credit card option)
  
  

Payments can be made online or in-store.

Do you take orders via email or telephone?

We accept enquiries via email or phone, but an order is only confirmed once full details are agreed and a deposit is paid.

How far in advance should I order?

• Basic designs or photo cakes: at least 2–3 days in advance.
  
  

• Novelty and designer cakes: allow 7 days.
  The earlier you book, the better — especially during busy seasons!
  
  

Can I make changes once my order is placed?

Changes can be made up to 48 hours before collection. However, if we’ve already started work (e.g. sculpting figures, drying sugar work, or ordering materials), refunds or changes may not be possible.

Do you deliver cakes?

Yes — we offer local delivery within 10 miles of our Herne Hill store (for a small fee).
We’re also developing a nationwide delivery system for selected edible products.
Due to the delicate nature of our custom cakes, we don’t ship them long-distance.

Will my cake be delivered on time?

We aim to deliver within the agreed time slot, but traffic or unforeseen delays may occur. Our drivers are trained to handle cakes with care and perform minor on-site touch-ups if necessary.

If your cake arrives damaged beyond repair, you may qualify for a refund or reshipment. Please contact us within 14 days of delivery with your order number and photos.

Can I get a cake delivered tomorrow?

Yes, for standard cakes — if your order is fully submitted and paid by 2pm.
Orders placed after 2pm (or on weekends) are processed the next business day.

Why can’t I select certain delivery dates?

We don’t deliver on Sundays, Bank Holiday Mondays, or public holidays. Unavailable dates will appear greyed out on the website calendar.

How do you keep the cakes fresh?

We’ve invested in a refrigerated van, specialised packaging, and dry ice methods to keep your cakes cool and intact. Every step of our delivery process has been tested for freshness and quality.

What ingredients do you use?

We use only the finest ingredients — real butter (never margarine), pure cane sugar, German chocolate, and rich, creamy frostings.
If you have any allergy concerns, please speak with us before ordering.

Do you cater for special diets?

Yes — we’re expanding our range of eggless, sugar-free, dairy-free, and gluten-free cakes.
Please note: these options are currently available only in smaller cake sizes.

Can I add a personalised message?

Absolutely! During checkout, you can enter your short message in the message field.
Please note: long messages cannot fit directly on the cake surface.

Can I send a cake to a hotel, college, or business?

Yes — but please confirm their delivery policy first. Many institutions require deliveries to be left at reception or mail centres.
We recommend calling the venue before ordering to ensure smooth delivery.

Do you deliver internationally?

Not at this time. Our products are perishable and only available for delivery within London and nearby areas.

Can you help me remember birthdays and special occasions?

Yes! Our upcoming website feature will allow you to save important dates and get reminders so you never miss a celebration again.

What if no one is home during delivery?

If you specify a safe place for delivery, we may leave the cake there — but this is at the driver’s discretion.
If it’s unsafe, we may leave it with a neighbour or arrange re-delivery.

Will you call before delivery?

Usually, we’ll contact the person who placed the order if needed. For surprise cakes, we won’t call the recipient directly.

What if I entered the wrong delivery address?

If you notify us before dispatch, we’ll correct it immediately. If the order is already out for delivery, re-routing may take an extra day and may incur a small fee.

Can I combine discount codes?

No. Only one discount can be used per order. The higher-value discount will apply automatically.

What does “Free Delivery” promo mean?

Our Free Delivery promotions apply only to qualifying products ordered at least two weeks in advance for Monday–Wednesday delivery.

How far ahead should I book a wedding cake consultation?

Book your appointment at least four weeks in advance and schedule your visit roughly two months before your wedding or event.

What should I bring to a consultation?

Bring:

• Event date
  
  

• Guest count
  
  

• Venue details
  
  

• Theme ideas or inspiration (e.g. invitations, dress fabric, colours)
  
  

Is there a consultation fee?

Yes — £25, which includes refreshments and four cake samples. The fee is credited toward your order if you book with us.

Do you make Styrofoam (“fake”) tiers?

Yes! Some clients use Styrofoam tiers for height or structure. They’re decorated exactly like real cake, so the finish is identical.

Can I see more examples of your work?

Absolutely — follow us on Facebook or visit our Herne Hill store to see our weekly updated catalogues and cake displays.

Do you accept apprentices or interns?

Yes. We occasionally accept skilled, dedicated individuals for internship or apprenticeship opportunities. Applicants must have prior baking or decorating experience and attend an in-person interview.

Do you teach cake decorating or baking classes?

Yes — classes are launching soon!
Decorating classes will run on Mondays, Tuesdays, and Wednesdays.
Stay tuned on Facebook or our website for updates.

What’s the best way to contact you?

The fastest way is by phone or in person at our Herne Hill store.
We also respond to emails and Facebook messages hourly, but please allow for delays during busy periods.